A VR gaming lounge recently opened here in Fort Worth and my friends and I soon found ourselves closing the place down multiple nights a week. The technology is mesmerizing, but the branding for this place was not.
I pitched this logo design to the owner, but ultimately he stayed with the graphics and wordmark that he previously had.
As with a lot of my work, I approached it like an architect: first with a 3d model in Rhino that I used as the basis of the design.
Making sure it works in black and white. Also note that I was still playing with the type.